How Guts UK Raised Money For Their Charity

We have recently worked with Guts UK, who have created several promotional products with us. Guts UK have been aiming to increase their awareness through the use of the custom products we have made for them. Custom products are a great cost effective way to get your brand’s message out there and can be virtually placed on anyone and anywhere. Why not explore your options and see how you can use promotional products to increase your brand awareness?

Guts UK have used their enamel pins and trolley coins to gain vital donations for their charity. The digestive system charity have been showcasing their products in a multitude of easily accessible places, such as at events, fundraisers and shops and have seen huge benefits. To gain more reach for donations, try selling your custom pins and friends online. This can also create a brand new market for your product, as avid pin collectors across the globe easily have access to your charity products at the click of a button. 

They also send them out for a nice surprise for fundraisers to say thank you. One supporter even bought a bunch of them and hung them on a tree at their wedding, instead of wedding favours in memory of their loved one. 

They also give gastroenterologists (gut doctors), nurses, dietitians, surgeons, consultants and other health professionals their charity pins to wear on their NHS lanyard to raise awareness of Guts UK. This is the perfect opportunity to spread awareness to those who will have this cause close to their hearts, as they too may be suffering with digestive system issues. If you’re a health charity, why not take a leaf out of Guts UK’s book? Think of the footfall in a hospital with your direct target market! 

Jenny from Guts UK said a few kind words about us and we couldn’t be happier! 

‘We’ve been really happy with everything Made by Cooper has created for us – from temporary tattoos, to pin-badges and trolley tokens.’  

Guts UK carried out a social media campaign with their temporary tattoos called #GUTSelfie – take a look for yourself on Instagram! It increased their followers by 250% and their Linktree web-clicks by 550%. We love the creativity of this campaign and the results speak for themselves. 

Jenny said: 

‘It gave our community really visually exciting content to post. We gave them to people with gut issues and asked them to post on a specific day - it was an awareness campaign and we’ll be doing the exact same in 2022.’ 

Great work from Guts and we’re so happy we could have an input helping this amazing charity. Could you be the next charity we help take to the next level? Get in touch and we can discuss how our products can increase your brand awareness and raise funds for years to come.