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A collection of customer merch that you can update for the new year.

New Year, New Merch: Updating Your Products for 2025

The dawn of a new year brings fresh opportunities. For businesses, it's a chance to revamp product lines, boost marketing efforts, or raise extra funds for charity through the strategic use of custom merch.

Fortunately, we’ve got some experience in helping companies and organisations achieve their goals.

Our article will guide you through the process of jazzing up your merch, coming up with new ideas, or creating your first custom product.

Whether you're a small business owner, a marketing professional, or a merchandise designer, this guide will help you usher in a new era of success with your updated custom merch for 2025.

A pair of black custom socks with pink and blue trim that are packaged with a cardboard header that has the words

How We Can Help You Stay One Step Ahead In 2025

Whether business is going well or needs revitalising, it's important to keep your product line fresh and not rest on your laurels. We've got a whole host of ways to develop products to boost sales, increase your brand visibility, and keep your customers coming back again and again.

Here's how.

Three glow in the dark pin badges on artistic backing cards.

Update Your Existing Designs

If you've made best-selling products with us before, you can tweak your designs to keep them fresh and new without spending weeks and months designing something new. It's a quick and efficient way of creating 'new' merch from products you already know will deliver a high ROI.

Here's a list of optional extras and services we offer to help you improve your products.

Four enamel pins of the same design featuring a cartoon cartoon with a speech bubble that says

Variations

Did you know you can order multiple versions of the same design without spending more of your budget? Using our variations service, you can use different colours within the design without placing a bunch of orders.

Check out our variations blog to learn more.

A collection of custom products featuring glitter enamel & different coloured platings.

Different Enamels, Platings, Effects, & Extras

Sure, our regular enamels & platings look fantastic on well-designed pin badges, keyrings, coins, medals, fridge magnets, and promotional jewellery, but you can give them a little 'je ne sais quoi' by incorporating some of our optional extras.

Jazz up your designs with:

  • Glitter enamel
  • Glow in the dark enamel
  • Transparent enamel
  • Screen printing
  • Epoxy finishes
  • Different platings
  • Backing cards
  • Backstamps
  • Antiquing effects

You'll be amazed at the difference a change in colour or effects can make to your designs.

A pile of wooden pin badges of Made by Cooper logos and brown recyclable backing cards.

Introduce Eco-Friendly Products to Your Range

Most companies and brands are trying to raise their sustainability profile in 2025 as we, as a collective, try to undo some of the damage the human race's reckless behaviour has caused.

One practical way of doing this is to offer eco-friendly products to your customers. While we try to be as sustainable as possible with all our customer merch, we've brought in some new options that are more eco-friendly and very beautiful and offer you the chance to create some striking new products.

Our new products are:

We also offer sustainable packaging that is available upon request.

A funky baseball cap made from iridescent material that says

Try Something New

No matter what product you've made with us before, we've got something different to breathe new life into your ideas and create merch that you and everyone else will love.

Check out our entire range or have a look at our Instagram page to see how our other clients utilise our services and products to create remarkable products that expedite results and improve sales.

We love creating new and unique products for our clients. If you've had a spark of genius but can't quite find what you're looking for on our website, send us a message, and we'll do everything we can to make it happen.

An arrow pin badge with a black outline, bright yellow background and a black question mark

The Importance of Updating Your Custom Merch

Staying relevant in the competitive world of business and branding requires constant analysis and innovation. 

Consumers’ preferences shift rapidly. What was popular last year might no longer appeal to today's customer. Updating your products ensures that you meet the fluid demands of your audience.

Keeping on top of your products not only attracts new customers but can also help you retain loyal ones and encourage additional orders.

Here are several reasons why updating your custom merch is essential:

  • Meet changing consumer expectations and preferences.
  • Take advantage of new, sustainable materials and technologies.
  • Stay ahead of competitors with innovative product offerings.
  • Align with cultural and social trends for better engagement.
  • Foster brand loyalty and attract new demographics.

Incorporating fresh ideas into your product line can revitalise your brand, keeping you at the forefront of the market and captivating your audience.

An enamel keyring in the shape a row boat with three oars-people and massive oars sticking out of the side.

How to Identify New Trends in 2025

In 2025, staying ahead means identifying key trends that influence consumer preferences. Understanding these trends helps ensure your custom products remain appealing and relevant. Adapting your merchandise to align with emerging trends can significantly boost your market standing.

You can not overestimate social media's influence on product trends. It shapes consumer behaviour and preferences daily. Monitoring your social media channels can provide insights into what is currently trending and guide your product updates.

Cultural trends also play a significant role. Aligning your products with current social causes can enhance brand affinity. It shows that your brand is in tune with societal values and concerns.

Consider these strategies to identify and adopt new trends:

Here are a few ways you can stay proactive with your ideas when you're designing new custom merch,

  • Conduct Regular Research: Stay updated through market research, consumer surveys, and trend reports.
  • Monitor Social Media: Analyse platforms like Instagram, TikTok, and Pinterest to identify trending topics and behaviours.
  • Collaborate with Experts: Work with trend forecasters and industry professionals for insights.
  • Attend Industry Events: Participate in trade shows and exhibitions to discover emerging ideas and trends.
  • Leverage Data Analytics: Use tools to analyse customer behaviour and predict preferences.
  • Follow Cultural Movements: Stay aligned with social causes and societal values.
  • Focus on Sustainability & Tech: Watch for eco-friendly and tech-forward innovations to incorporate into products.
Made by Cooper
7 January 2025

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